StomperMobile – Your Ticket to Mobile Marketing Success
StomperMobile | Your Ticket to Mobile Marketing Success
StomperMobile
Dan Hollings, the marketing genius behind the movie, “The Secret”, starts his class
on Mobile Marketing tomorrow….
And get this.
Dan said I could give you the entire outline for lesson 1
and let you try it out too. I laid it out for you at the bottom
of the page.
StomperMobile Lesson 1 Plan of Action
—- Confidential PRINT & SAVE —-
The good news is that You can Gains Access to
StomperMobile Right Here:
The course outline is below and it’s time to prepare.
PREP STEPS (for StomperMobile Lesson #1)
We will learn how to build a mobile site (or page) in class one.
Your mobile site will work on almost ALL mobile phone platforms.
You’ll need zero programming skills.
PREP-STEP 1
Step into the shoes of your typical customer as they sit in
a restaurant, their car, or upon a bus stop bench. THINK
what are the “things” about your business or product/service
that someone would want or need while they are Mobile.
Consider these items (they are Mobile Magnets)
1. Mobile Coupons
2. Maps/directions
3. Hours of operation
4. Phone number (click to call)
5. Menu, list of products/services
6. Reviews / Testimonials
7. Discount offers
8. Event information
9. Interesting content (in micro-chunks)
10. Fast facts, micro tips, FAQs about your products/services
11. Twitter, Facebook or FourSquare links
12. A way to opt-in for something “mobile”
13. A toll-free recorded message number
14. A link to your full PC site
You might have other mobile magnets, but for now… settle in
on one or a few of these items that you could provide. This
information will be the foundation of the mobile page (or pages) you build.
PREP-STEP 2
Plan on creating a general “catch-all” mobile site that can
be used on business cards etc. This might be from one page
to 6 pages, based on what your goals and business might be.
Plan on creating a landing page for getting Mobile opt-ins (you’ll
want to think-up a Mobile “I must have this” type offer your
prospects and customers can’t resist)
Plan on creating a “Transition Page” – something that for now,
I’ll keep secret and reveal the details in our webinar.
PREP-STEP 4
Optional: Have a small image or logo handy (on your desktop).
PREP-STEP 5
Think of the domain names you might want to secure for your
Mobile pages. These should be .mobi domains. Do not buy
domains for speculation, but rather get the few you need
that protect the existing domains you already have. Buy
additional .mobi domains ONLY if you have an immediate use.
We will discuss the use of .info domains for Mobile in the class.
Hold off buying these until you have your strategies and mobile
pages ready.
The best domain names are:
* short
* memorable
* easy to spell
NOTE: you do NOT need a .mobi domain prior to the first class.
You can build a mobile website without buying any domain and
without having a hosting account. If you are unsure, wait until you
complete Lesson 1.
PREP-STEP 6
There is a secret “rule” in building a mobile website that I’ll reveal
in the class. So that you are ready, get a small pack of 3×5 cards
and have them handy.
PREP-STEP 7
Create 3 “Mobile Magnet Snippets:”
(120 characters max each)
1. Write the ONE thing you could offer a mobile visitor.
(Something free, a discount, a sample, a download, tips,
or get creative).
2. What will your mobile site or page be about (or who is it
for, what’s the topic).
3. Why would anyone want to visit your mobile site or page?
What is it’s benefit or what is interesting about it?
If you are stumped, worry not, just do your best. 3 snippets,
no links, 120 characters max on each snippet.- – - – - – - – - – - – - – - – -
GOALS OF WEEK ONE
* You will have a traffic-ready mobile site up and running.
* If time permits this week (after class one), you should create
a Mobile landing page for each product or service you sell.
* If you have no products or if you are an affiliate marketer,
you’ll still need a mobile site and I’ll show you in class how
to monetize any mobile web page with ads.
* Start a “traffic” driving campaign.
* Begin Cross-Integration
WARNING: StomperMobile strategies should be kept secret.
The fewer people that know these strategies the more money
and opportunity you’ll have.
StomperMobile SESSION 1 OUTLINE
THE FOUNDATION
* THE WHY:
The 2010 Mobile Marketing Mandate.
* THE STATS:
Something so Small has Never Been so Big.
* THE INSIGHT:
Why Mobile Marketing is Radically Different from Marketing?
* THE OPPORTUNITIES:
Current Mobile Savvy Markets.
* THE FIRST MOVER ADVANTAGE:
Tapping the Mobile Audience Now.
* THE FIRST STEP:
Building Your Mobile Presence-
o Mobile Domain Names
o Your Mobile Web Site
o Mobile Landing Pages
o Mobile Transition Page
PLAN OF ACTION
* Build a Mobile Website (or landing page)
* Build a Mobile Transition Page
* Start Mobile Traffic
* Begin Cross-Integration
———————–
Ok, that’s it.
~Dan
On To Lesson Two with
StomperMobile -
——————————————————–
Are you kidding me?
Go attend the first lesson on a trial basis.
If you don’t like it, just cancel.
But i’m already sold just
by reading the first lesson plan.